SURVEY ON SOLIDARITY GROUPS OF BUYERS: CRITICAL ISSUES

This work is intended to provide, through the analysis of the dynamics of purchase of solidarity groups of buyers, a contribution to the study of current trends that are affecting the alternative to the dominant agro-food industry. Through the use of a questionnaire the paper investigated the perception as consumers this particular class of buyers have of themselves and how their concepts of “conscious choice” and “responsibility” drive their shopping list and consequently influence the growth and development of the Short Supply Chain, as the work remarked the progressive and notable increment of commerce and families circling around this young but widespreading phenomenon. Particularly striking, in fact, emerge from the role that consumers are becoming part of this phenomenon and the most of them have matured during time the idea that biological and hand-made products are for themselves also Safe, while the Long Supply Chain should incarnate the role of an alienating and wholly food system. The analysis of the questionnaires revealed some problems concerning the methods of transport and storage.