https://doi.org/10.4081/ijfs.2024.11315
Analyzing consumer perceptions about food safety by applying the food-related lifestyle approach
Submitted: 15 March 2023
Accepted: 17 January 2024
Published: 5 February 2024
Accepted: 17 January 2024
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All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
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Food safety standards remain a major concern for consumers, especially in developing and emerging economies, due to gaps in the capacities of food safety enforcement institutions and limited investments from private sector actors. This study analyzes consumer behavior and food safety-related lifestyles in Kosovo, a post-communist emerging economy. Consumer groups were identified according to their food-related lifestyle using the classical 2-stage segmentation approach of factor analysis as well as cluster analysis. The study findings indicate that almost two-thirds of the surveyed consumers are fairly or very concerned about food safety. The results reveal that highly educated female consumers are more concerned about personal health risks, food safety-related content, and related diseases. This study provides interesting insights for food safety policymakers and the agroindustry on how to promote food safety consumer awareness effectively with targeted communication strategies.
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1.
Miftari I, Imami D, Ahmadi Kaliji S, Canavari M, Gjokaj E. Analyzing consumer perceptions about food safety by applying the food-related lifestyle approach. Ital J Food Safety [Internet]. 2024 Feb. 5 [cited 2024 Dec. 22];13(1). Available from: https://www.pagepressjournals.org/ijfs/article/view/11315
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