https://doi.org/10.4081/ws.12429
Perceptions and behaviors of wine consumers towards organic wine: a case study in central Greece
Submitted: 26 February 2024
Accepted: 16 May 2024
Published: 18 June 2024
Accepted: 16 May 2024
Abstract Views: 1949
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Supplementary materials: 10
Supplementary materials: 10
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All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
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This study investigates the perceptions and behaviors of wine consumers towards organic wine in Central Greece. A survey was conducted among 75 participants across various age groups and regions, encompassing diverse socio-demographic backgrounds such as gender, age, profession, and education. Surprisingly, no significant differences were observed in attitudes towards organic wine across these demographics, except for variations related to place of residence and income. The majority of participants perceived organic wine as a premium product, with urban residents exhibiting a heightened inclination toward its purchase. Despite concerns regarding its high cost, participants expressed a willingness to continue purchasing organic wine owing to its perceived benefits. Based on the fact that there is a lack of relevant studies, this survey sheds light on the evolving consumer preferences and attitudes towards organic wine in the region, providing valuable insights for producers and marketers in the wine industry.
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How to Cite
Maisoglou, I., Soultani, G., Malissiova, E., Manouras, V., & Manouras, A. (2024). Perceptions and behaviors of wine consumers towards organic wine: a case study in central Greece. Wine Studies, 3. https://doi.org/10.4081/ws.12429
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