1.
Applequist J. The introduction of the medicinal partner in direct-to-consumer advertising: Viagra’s contribution to pharmaceutical fetishism and patient-as-consumer discourse in healthcare. Qual Res Med Healthc [Internet]. 2018 Aug. 31 [cited 2024 Apr. 25];2(2). Available from: https://www.pagepressjournals.org/qrmh/article/view/7646